Steve Ruddock

Commercial Director

Steve Ruddock

Experienced commercial leader with a proven track record of building and scaling high-performing sales teams across Europe, the Middle East and Africa.

“Driving operational value while genuinely transforming client and patient care.”

The story

Steve is an experienced commercial leader with a proven track record of building and scaling high-performing sales teams across Europe, the Middle East, and Africa (EMEA). He began his professional journey at Hewlett Packard, where he mastered the foundational skills required to cultivate trusted, long-term business relationships — a philosophy that remains the cornerstone of his leadership approach today.

Throughout his career, Steve has focused on deeply understanding client needs and meticulously aligning technical solutions with clear, actionable value propositions. This client-centric approach has guided several high-growth technology companies through successful market cycles and major acquisitions. Prior to co-founding iOmni he built and led regional sales operations for industry-defining network and infrastructure intelligence companies, including Bay Networks (acquired by Nortel), Packet Design (acquired by Ciena), Deepfield (acquired by Nokia), and most recently Kentik (acquired by Infoblox).

He combines a strong analytical background with commercial expertise, holding both an Engineering degree and an MBA from the University of Bath.

Steve is now eager to leverage his deep SaaS expertise to deliver meaningful, positive outcomes for both clinicians and patients.

Outside of the office, Steve applies his analytical mindset to genealogy, currently completing a rigorous three-year Higher Certificate qualification in family history. He is also a keen chef and gardener.