Chief Executive Officer
Annabelle Lofthouse
Senior healthcare professional, nurse and case management leader with more than 30 years across clinical practice, rehabilitation and healthcare service delivery.
“Technology should enable better healthcare, not get in the way of it.”
The story
Annabelle is a senior healthcare professional, nurse and case management leader with more than 30 years of experience across clinical practice, rehabilitation and healthcare service delivery. Throughout her career, she has remained closely connected to the people and organisations delivering care, giving her a deep understanding of both the human and operational realities of modern healthcare.
Before founding iOmni Health, Annabelle established and continues to lead a successful case management business. Her experience at the frontline of healthcare provided firsthand insight into the challenges faced by clinicians and healthcare organisations, from fragmented systems and administrative complexity to the growing demands of managing information, workflows and client care.
These experiences shaped her vision for iOmni Health: to develop technology that works with healthcare professionals, rather than creating another layer of complexity.
Under her leadership, iOmni Health has developed iOmniPro, an intelligent healthcare platform designed around the realities of clinical and operational practice. By bringing workflows, information and essential tools together within a connected ecosystem, iOmniPro aims to simplify the way healthcare teams work, reduce unnecessary administration and give professionals more time to focus on the people they serve.
Annabelle brings a distinctly human perspective to technology. She believes innovation should be practical, intuitive and grounded in the experience of the people using it every day. Her approach combines deep healthcare expertise with an entrepreneurial mindset and a constant focus on finding better ways to solve real-world problems.
Outside of iOmni Health, Annabelle enjoys spending time with her family and dogs and exploring the Somerset countryside around her home in Bath. A lifelong problem-solver and self-described dreamer, she continues to find inspiration in the world around her — often turning ideas discovered on a countryside walk into the next opportunity to make healthcare work better.